Head of Digital - Wiesbaden, Deutschland - Abbott Laboratories

Abbott Laboratories

Geprüftes Unternehmen

Wiesbaden, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, sales, and marketing.

They are located at Abbott's German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

The Opportunity

This position works out of our location in Wiesbaden (Abbott GmbH) in the Abbott Diabetes Care division that is focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

As
Head of Digital & Costumer Relationship Marketing (M/F/d) you will be responsible for the development of digital & CR marketing strategies targeting both consumers and HCPs with focus on driving customer satisfaction and retention in order to take the Digital and CR Marketing towards the next level for Abbott Diabetes Care in Germany.

What You'll Do

Leading the digital and CRM team in a motivating and agile way to ensure effective and efficient handling of tasks and resources to deliver against commercial objectives.
Developing and implementing an integrated communication strategy across the digital & CRM ecosystem for the diverse target groups to drive customer satisfaction and retention.
Driving next level content management capabilities, content quality and performance and fuel the digital and CRM ecosystem in a multichannel way to drive a holistic brand experience.
Guiding and driving on quality and performance optimization for the owned B2C and B2B digital channels (incl. Websites/SEO/SEA, Social Channels and Retention Platform) and CRM platforms and campaigns (Selligent, Salesforce, Veeva).
Keeping abreast of the latest digital, CR marketing and technology trends
Developing next level retention marketing capabilities incl. personalization, multichannel activation, and automation.
Supervising and upgrading the relevant Agency infrastructure and budget management.
Fostering close collaboration and seamless communication with Brand Management, HCP marketing, Media, ecommerce, Customer Service and EMEA/GSM marketing
Input into AREA digital/CRM marketing strategies and form effective cross regional teams.

Qualifications & Skills

University degree in Business or Marketing.
10+ years of experience and successful track record in leading Digital Marketing and CRM teams in B2C (or B2B) facing industries.
Excellent People Management skills and experience in leading large and diverse teams
In depth and excellent experience in content management and multichannel distribution across all digital media types
Significant experience in developing and activating breakthrough digital marketing campaigns across digital media channels
Experience with CRM and/or Direct Marketing, ideally in an ecommerce environment.
Proven track record in leading and collaborating with Digital, CRM and Communication Agencies
Extensive experience in digital and CRM performance tracking and analytics
Experience in management of extensive marketing budgets
Experience with Web, Digital and CRM analytics and performance management.
Fluent German and good English language skills
Willingness to travel %)

Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self.

You will have access to:

Career development with an international company where you can grow the career you dream of
An attractive benefits package (e.g., attractive Abbott Pension Plan, a company bike, employee stock purchase program)
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
A challenging position in a fastgrowing crisis independent industry
Become part of a dynamic, highly educated, highly skilled, and motivated team
Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
A Multinational environment, where we foster the development of our talents within the enterprise

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity.