Marketing Automation Specialist Ecommerce - Munich, Deutschland - GLONETPARTNERS

GLONETPARTNERS

Geprüftes Unternehmen

Munich, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

A tech-savvy and analytical professional responsible for leveraging digital marketing automation tools and strategies to optimize campaigns and improve overall marketing performance.

Responsibilities:

Lead nurturing: Develop and execute lead nurturing strategies to guide prospects through the marketing funnel and convert them into customers.
Data analysis: Analyze marketing data to identify trends, track campaign performance, and make datadriven decisions for continuous improvement.
Database management: Maintain and manage the marketing automation database, ensuring data accuracy and segmentation for targeted marketing efforts.
Workflow creation: Build and optimize automated workflows that align with customer journeys and support the marketing and sales funnel.
Collaboration: Work closely with the marketing, sales, and creative teams to coordinate efforts and align strategies for cohesive campaigns.
Reporting: Generate regular reports on key performance metrics, campaign results, and provide insights for future campaign planning.

Your Profile:

Proficiency in digital marketing platforms: Demonstrated expertise in using various marketing automation tools such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar platforms.
Datadriven mindset: Ability to analyze marketing data, track KPIs, and derive actionable insights to enhance campaign effectiveness.
Automation expertise: Skilled in setting up and executing automated marketing campaigns, workflows, and lead nurturing programs.
Lead generation and nurturing: Proficient in designing and implementing lead capture forms, landing pages, and lead scoring models to identify and prioritize highvalue prospects.
Integration skills: Knowledge of integrating marketing automation platforms with other systems like CRM, CMS, and ecommerce platforms for seamless data flow.
Troubleshooting: Ability to identify and resolve technical issues related to marketing automation processes.
Creativity: Capable of developing innovative automation strategies and personalized customer experiences.
Communication: Excellent written and verbal communication skills to effectively convey marketing messages and campaign updates.
Project management: Organized and detailoriented, adept at managing multiple projects and meeting deadlines.

Start:
asap, bis 100% Remote

Language:
EN, DE helpful