Content Editor, De/nl - Hamburg, Deutschland - H&M

Beschreibung

Company Description

Your heart beats for digital communication and you are eager to define a seamless customer experience? You are passionate for digital channels, reaching a broad audience with strong communication and see yourself in a role contributing to added customer value, a strong brand and digital growth?


Job Description:


Content creation

• Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities in Germany & Netherlands
• Closely collaborate with Ecommerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice

Content coordination

• Brief & coordinate with Regional Production Agency so they can execute translations, versioning and publishing of local content
• Coordinate between stakeholders for different communication needs like Media specialists, Ecommerce team and Regional production hub when it comes to locally created content
• Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow up

• Strategical and analytical mind set
• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format on a weekly and/or monthly forum
• Share content insights & learnings with local, regional and global teams

Customer targeting

• Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

Qualifications:


Education

• Background in E-Comms, Digital Marketing and/or Creative Copy Writing

Experience

• E-Comms / content creation experience from fashion retail and/or creative agency
• First experience from writing copy and adaption of content masters for digital channels based on a global communication plan
• Strength in coordinating of many stakeholders and teams
• 12 years of working experience in online roles in agency or client side (preferably within fashion)

Skills

• Good analytical ability and insights driven
• Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
• Good knowledge of working in creative tools and MS Office package
• Structured, organized and efficient
• Strong cooperation with local and global teams, therefore fluent in English is a must
• Great copy writing skills in German and/or Dutch and previous experience in Jira are a plus

Additional Information

We're more about personality and competence than qualifications, so don't worry if your skills aren't a perfect match.

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.

If you feel that we can make a difference together and your experience and skills fit this position, then** we are looking forward to hearing from you