Application Marketing Specialist - Oberkochen, Deutschland - ZEISS Group

ZEISS Group

Geprüftes Unternehmen

Oberkochen, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Your role- Deliver the global marketing strategy for the responsible customer segment, including the 'where to play' & 'how to win' definition, market research and budget planning in alignment with the overall company strategy to further strengthen and grow the core business- Create industry-leading marketing assets and campaigns with a high customer focus to ensure customer-oriented and consistent cross-channel (online and offline) marketing campaigns- Cooperate with global marketing colleagues in order to deliver a global marketing toolbox that can be used by the ZEISS Sales and Service Centers, Quality Excellence Centers as well as other sales channels worldwide (partners, e-shop, etc.)

Drive regular cross-functional collaboration with the product and software marketing teams as well as other members of the marketing organization- Drive the internal implementation of a customer-centric approach into the marketing organization- Manage agencies and other external suppliers- Work closely together with the national and international marketing team to improve and make processes and workflows more efficient

Profile:

Bachelor's degree in business administration, marketing communications, digital marketing, product marketing or related fields
At least fundamental experience in successfully executing global marketing campaigns in B2B markets
Ability to understand complex topics and create catching content with clear messaging matching the ZEISS brand guidelines
Confident use of Microsoft Office 365 apps, standard project management tools (e.g. Kanban boards, Jira, etc.) as well as design tools (e.g. Adobe Creative Cloud)
Excellent organizational skills with ability to handle and prioritize multiple projects
Distinctive handson mentality, decisionmaking as well as selfconfident and independent working style
Basic stakeholder management capabilities
Strong team spirit and open communication style paired with creativity
Business English and German fluently written and spoken
Travel requirement: up to 20%

Your ZEISS Recruiting Team:
Stefan Schmid