Brand PR Specialist Dach - Berlin, Deutschland - On

Geprüftes Unternehmen

Berlin, Deutschland

vor 1 Woche

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

At a Glance:

On is on a mission to ignite the human spirit through movement.

We have deep roots in running and must reinforce our credibility with core running communities, while developing relevance with different kinds of runners.

To serve this ambition, we are building a dynamic Brand PR team across Europe and seeking a dynamic PR expert with a strong connection to running and outdoor sport across Germany, Austria and Switzerland (DACH).

In this newly-formed role, you will collaborate with our social, influencer and broader marketing teams to craft impactful PR strategies and activations.

You will manage a wide variety of media relationships in pursuit of compelling stories that resonate on a local level as part of a seamless integrated consumer journey.

Your Team:

You will sit at the intersection of several incredible teams packed with talented people spread across Berlin, Zurich and London.

On is a Swiss company with a stunning new building in Zurich and growing offices in Berlin and London.

This role will be based in Zurich or Berlin, but the work will be hybrid and flexible, and you will be supported to fit movement into your schedule.

Your Mission:

Use your connections to help On grow its credibility with dedicated runners and its relevance with everyday runners
Own the local PR strategy and roadmap of product launches, brand campaigns, cultural events and sports moments
Work with the DACH Marketing team and EMEA Brand PR Lead to turn global ideas into compelling local narratives and distinctive earned media coverage
Bring and build relationships with DACH media and stakeholders, turning key journalists and other opinion leaders into On fans
Manage an external PR agency on planning, media outreach and PR activations
Identify emerging channels to meaningfully connect with our communities

Your Story:

You have 5 years of relevant experience (PR department, agency, athlete representation, etc.)
You have executed impactful consumer PR campaigns from start to finish
You have close relationships with a wide variety of DACH media
You have a deep understanding of running and outdoor communities; how they get inspired and influenced, and how they interact with the broader culture
You are fluent in English and German

What we offer:

On is a place that is centered around growth and progress.

We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate.

Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

LI-SD1