Marketing Director - Munich, Deutschland - Bain & Company Inc

Bain & Company Inc

Geprüftes Unternehmen

Munich, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

WHAT MAKES US A GREAT PLACE TO WORK:

We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility.

We are currently ranked the #1 consulting firm on Glassdoor's Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years.

We believe that diversity, inclusion and collaboration is key to building extraordinary teams.

We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally.

We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

WHO YOU'LL WORK WITH:

This role will lead Market Reputation efforts across Germany, Austria, and Switzerland (DACH) and be responsible for developing and executing a marketing strategy that strengthens Bain's reputation in each market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

It will focus on increasing Bain awareness in the highest value business communities on topics relevant across clients and reinforcing Bain's perception as the leading consulting partner to ambitious senior executives.

Likewise, the employer of choice for the best business talent.

WHAT YOU'LL DO:

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Develop Market Reputation strategy for DACH region

Build marketing strategy and define supporting initiatives in collaboration with leadership
Proactively suggest ways to collaborate with and leverage Practice Marketing, Account Marketing, and Center of Excellence initiatives, resources and tools
Develop view on optimal mix of topics/activities to further Market Reputation effectiveness

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Manage the budget, annual planning process, and ongoing process improvement

Incorporate test and learn approach to inform program evolution

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Identify, prioritize, and project manage marketing campaigns and supporting activities

Design based on optimal mix of topics/activities and their sequence to maximize impact
Optimize use of external partners and agencies to deliver
Identify relevant 3rd party partnerships, sponsorships, and conferences & events,
Manage partner and vendor relationships
Leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
Develop proactive and reactive media strategies, work with global PR team to ensure Bain is top of mind with key local and international media

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Own, plan and execute Market Reputation Marketing activities, to potentially include
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PR & External Communications: Oversee all local PR activities to establish and grow Bain's presence in most influential business media (traditional and emerging), manage collaboration with general media, premium publications and local PR agencies as needed. Help frontline leaders build a public profile focused on expertise. Manage participation in relevant market studies and rankings.
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Conferences & Events: Design, plan and execute market reputation Bain events, inform and support Conference & Events Center of Excellence efforts in market
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Digital Marketing and Social Media: Oversee DACH websites and other digital content, design campaigns that leverage global efforts to effectively reach target audiences, develop and distribute local social media content
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Editorial: Tailor global content to local community needs, distribute in local market(s), and manage any local agencies and providers
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Brand & Creative: Adapt content to the DACH business community, create/edit/distribute, and strengthen reputation and brand perception across DACH.
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Alumni: Develop and oversee local alumni segmentation and engagement strategy, including communications and events

Develop and deploy team resources in support of strategy
Ensure approach consistent with marketing ways of working, leveraging technologies, assets and expertise across the organization
Provide coaching, professional development and ensure sense of affiliation
Demonstrate Bain operating principles

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Work collaboratively with other Marketing functions to ensure plans are aligned/complementary to achieve firm goals
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Manage collection of data on local market intelligence, track performance against defined targets and evaluate performance on an ongoing basis

Represent Marketing within the local office / cluster, and represent office/cluster within wider Marketing network

ABOUT YOU:

Required:

810 years of relevant B2B marketing experience
5+ years of people management experience, successfully developing others, thriving a coaching role
Proven track record in similar role

Preferred: