Social Media Strategist - Berlin, Deutschland - Zalando

Zalando

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Tagen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

THE ROLE & THE TEAM:

We want to be the most engaged brand across social media in Europe, and to do that, we'll need you.

You'll help us to reach audiences on their favorite platforms and make Zalando the place where fashion starts. We are looking for someone to push us and tell us when we are being boring

You'll work with internal teams and external agencies in this fast-paced role, helping us to produce first-class social content in an ever changing landscape thanks to your never not up to date knowledge on trending social content formats and cultural topics.

INCLUSIVE BY DESIGN:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING):

Bring fresh, new ideas to the team
from the latest TikTok trends and innovative platform updates to the coolest talent to work with.
Own organic social strategy & project steering for several brandled initiatives across social channels, incl. steering concept execution during production and postproduction phase with internal stakeholders and external partners.
Contribute to 360 marketing initiatives designing fully integrated campaigns tailored to business objectives in collaboration with stakeholders from Global Marketing, Public Relations, Influencer Marketing etc.
Be responsible for the coordination of day by day operations related to all phases of social media initiatives in partnership with our agencies. Overseeing all running projects and ensuring they deliver against set KPIs. (includes ideation, content rollout, media approvals, tracking, reporting).
Work closely with our agencies and content creators to guide them in the right direction and keep them on track.
Provide insights and reports using data driven results to your team and our stakeholders.
Handle multiple projects simultaneously and adapt easily to changes in planning, content production and project execution. Be passionate about project management, have great organizational skills and attention to detail.

WE'D LOVE TO MEET YOU IF:

You love Social Media. You have 4+ years of experience in social media
ideally in the fashion/lifestyle/culture space
developing impactful, innovative strategies that get people talking.

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You don't keep up, you keep ahead. From pop culture to new platforms, you're naturally 'on it' - you know what people are talking about, what people will be talking about and you've got ideas for how Zalando will shape the narrative.
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You know one size doesn't fit all. You'll be familiar with the strengths and quirks of different social channels, from TikTok to Instagram to Snap. You'll know what will work and what won't, finding opportunity among the nuances and measuring the success of your work.
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Organized with stellar stakeholder skills. You'll be the thread that works across both internal and external teams, coordinating and keeping consistency across all we do. You can deliver results in a fast-paced environment with changing trends, deadlines and workflows.

OUR OFFER:

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peertopeer review