Technical Dmp Implementation Specialist - Hamburg, Deutschland - MPLT Consulting GmbH

Beschreibung

Our client is the next generation data activation & consulting company built from the ground up by industry experts with unrivalled experience in procuring, deploying and servicing data technologies & data assets.

The company empowers global and local businesses to unlock the value of their marketing data assets.

They are experts in blending deep data know how, innovative technology and data science to provide their clients the tools to win.

The organization ́s guiding principal is that clients need a strong data strategy applied to their business in order to obtain true results.

Marketers, technology vendors and consultancies alike engage with our client across three core services to deliver a frictionless data flow from architecture to insight building to activation.

To expand the business in the DACH region we are looking for a motivated


Technical DMP Implementation Specialist

Deine Aufgaben

• Develop deep expertise of the technical workings of all major DMP's currently operating in the industry
• Become an expert in advertising technologies such as ad servers, mobile ad servers, video ad servers, RTB platforms, ad exchanges, crossdevice tracking technologies, site optimization platforms, website analytics systems, dynamic creative optimizers, data modelers, browsers, etc.
• Understand the standard workflows and metrics involved in digital marketing programs including how to traffic a media + data campaign, calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rate, etc.)
• Design and manage the data utilization strategy and platform integration timeline for each client
• Architect and implement DMP ́s/ tags on a client websites and/or mobile properties (sites & apps) to enable data ingestion
• Scope and implement integrations with a client's offline database or CRM system to make that data accessible online
• Design and implement integrations, including servertoserver integrations, with third party media platforms to enable data transfer
• Serve as a technical liaison and consultant for our client's web developers and engineers
• Create test environments using HTML and JavaScript for preproduction testing and validation
• Conduct postproduction QA with clients using web developer tools such as HTTPFox and Fiddler
• Conduct trainings, deliver presentations, and lead meetings with clients and partners

Dein Profil

• You have at least 2 years' experience working with DMP Platforms or 5 years working with other adtechnologies
• Proven experience of implementing an analytics tool, tag management or ad serving technology
• Working knowledge of JavaScript, HTML, and Internet technologies (e.g. ad servers, browsers, cookies, ID spaces etc.)
• AdTech, digital marketing, and/or analytics experience a plus
• Understanding of online marketing metrics (e.g. CPM, CPC, CPA, ROAS, RPV, AOV, etc.)
• Excellent written and verbal communication skills

- comfortable speaking in public and interacting at all department levels, marketers, web developers, engineers, analysts, and ad agencies

• Highly motivated, selforganized and handson mentality

Unser Angebot

The main responsibility of the DMP Implementation Specialist is to lead the onboarding and implementation process for each client who has recently selected a DMP platform.

Implementation Specialists are the first post-sales resources to engage new clients and they will be the principal lead in everything from the business kickoff meeting with the client to actual data scoping for data ingest, web or mobile site tagging, offline data integration, taxonomy scoping (alongside Classification), DMP account set up, and initial use case rollout.

Typically, once data ingestion has gone live, the implementation specialist will begin to transition the account to the Strategic Service team, or the client's chosen third-party partner for ongoing management.

Weitere Informationen

• Beschäftigungsart

sozialversicherungspflichtiges Anstellungsverhältnis

• Berufsfeld

IT

• Berufsfeld

Detail


Datenbankentwicklung, Data Warehouse, Business Intelligence
Make sure to include your salary expectations, as well as the earliest possible date you can start working.

For any questions or more information please contact Peter Timmer on


Deine Aufgaben

• Develop deep expertise of the technical workings of all major DMP's currently operating in the industry
• Become an expert in advertising technologies such as ad servers, mobile ad servers, video ad servers, RTB platforms, ad exchanges, crossdevice tracking technologies, site optimization platforms, website analytics systems, dynamic creative optimizers, data modelers, browsers, etc.
• Understand the standard workflows and metrics involved in digital marketing programs including how to traffic a media + data campaign, calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rat