Head of Product Marketing - Duesseldorf, Deutschland - PaymentGenes

Beschreibung

• The Head of Product Marketing is a leadership role responsible for crafting, communicating, positioning and messaging to the market, enabling product growth, sales and influencing product and marketing strategy via market intelligence analysis.
• The position reports to the VP Marketing and is a central role that will work closely with product management, sales, presales and corporate marketing.

• Lead the product gotomarket strategy. Translate the products and features the company launches to their target customer, through product positioning and communication, driving adoption and usage by their customer base.
• Develop product positioning and messaging that differentiates the product in the market and develop all associated sales and marketing content/collateral/tools. Promote the value and narrative of the products internally and externally.
• Plan and execute product launches and support creation of demand generation campaigns with targeting, positioning and content creation in collaboration with the corporate marketing team.
• Communicate the value proposition of the products to the sales team, and channel partners, and develop the sales tools that support the selling process.
• Provide market, ecosystem, competitive and customer analyses to support marketing, sales and product management planning.
• Internal and external product evangelist, public spokesman to press/analysts, blogger/writer, speaker at trade shows, seminars and webinars, and partner/channel enablement.
• Follow up on KPIs, report on success to management, and iterate to maximize the impact of initiatives.
• Build and guide a team of enthusiastic product marketing managers, driving their growth and development. Set the foundations for the product marketing team, developing processes, playbooks and best practices across the team.

• 8+ years' experience in a similar role at a technology company or SAAS company
• Strong leadership experience, leading remote and multicultural team
• Excellent interpersonal skills and ability to influence the ambition and motivation of team members
• Project management skills
• Analytical mindset
• Great organizational and communication skills
• Fluency in English. German is great to have

• Access to a global network of a globally united and mutually responsible "Tribe of Intrapreneurs" that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.
• The company's entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey.
• You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.
• The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multiyear bonus.

• Nelis Karakash

• 510 years

• Financial Services

• Marketing; Product

• Cologne

• North Rhine-Westphalia

• Germany