Shaun Kemp

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Why Your Company’s Internal Communication is Failing Badly

Why Your Company’s Internal Communication is Failing Badly



A recent CX action management survey revealed that 

- zenloop CX Action Management Study

Spreading customer-centricity and communicating about customer experience inside your organization should be a priority rather than an afterthought. Learn how to identify the signs of communication breakdown before it’s too late and cultivate a culture of effective and open intercommunication in your company.

Good internal communication and company-wide commitment to customer-centricity are both critical to your CX strategy’s health and wealth. Communication breakdowns not only hinder your customer experience activities – they also can cause stress and low morale in your organization.

Customer insights are essential for growth but fruitless without an appropriate internal communication strategy. Employees should be well-informed enough to integrate customer insights and learnings into their daily work and processes.

There is no hiding the fact, it takes a lot of communication to ensure everyone is up-to-speed. So a good rule of thumb is – if you don’t feel like you’re over-communicating, you probably aren’t communicating enough.

Read the full article in the zenloop blog


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