Marketing Analytics - Berlin, Deutschland - Zalando

Zalando

Geprüftes Unternehmen

Berlin, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

The
Marketing Analyst role is part of our ROI Analytics team, responsible for the monitoring, analysis & trading decisions around performance marketing channels (e.g. SEA, FB or GDN).

This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in the daily commercial business steering and ensures that a triple-digit yearly budget is invested in support of our growth ambitions and strategic priorities.

ROI Analytics operates in close collaboration with commercial, product & engineering colleagues across the company to deliver relevant business insights in a complex, fast-paced environment.

INCLUSIVE BY DESIGN:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING):

You perform analyses on various data sources (e.g. GA, DWH) with a focus on performance marketing investments and their impact, creating steering proposals which support our strategic business goals.
You translate marketing steering decisions into investment implications and align & validate their impact on growth, profitability and our operations.
You are the sparring partner for the Marketing & Trading teams for a selected set of markets to ensure continuous, aligned trading decisions and provide them with actionable analyses and deep dives around marketing activities.
You are collaborating closely with tech and product teams to ensure data availability and consistency which also includes quality assurance analysis.
You will support tracking alignments across the organization to secure channel and campaign assignments are valid to support any marketing analysis.

WE'D LOVE TO MEET YOU IF:

You're proud of your degree (Bachelor, Master, MBA) in Economics, Business Administration, Mathematics, or a related data-driven equivalent.
You have 3+ years of relevant work experience in an analytical role (with marketing context being a plus).
You have a profound experience with SQL and strive for automation with Python, Google Apps Script, R or similar.
You have a solid understanding of marketing attribution or tracking schemas and worked with related tools or systems (e.g. GA, Adjust).
You can gather, clean up, and transform data from various sources to enable convenient insights creation.
You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy, Google Data Studio, BigQuery, GA).
When you see a problem or analytical question, you latch on and cannot let go until it is solved, always questioning the validity of the results.
You are selfdriven, resultsoriented, enjoy working independently, and taking on responsibility. Your great communication skills would enable you to drive projects with different teams across the organization.
Your oral and written English is business fluent

OUR OFFER:

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available