Intern (F/d/m) Consumer Intelligence & CRM - Leverkusen, Deutschland - Mazda Motors (Deutschland) GmbH

Mazda Motors (Deutschland) GmbH

Geprüftes Unternehmen

Leverkusen, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

"The tasks are exciting and varied - for specific carlines, for example, I support product launch activities for new models, facelifts, special version programs and more, with the aim of maximizing profitability. Plus, we work in international teams, so I interact with diverse departments and markets every day."

O. AL-SHAIBANI, COORDINATOR, PRODUCT OPERATIONS AND PRICE MONITORING / COMMERCIAL CUSTOMER EXPERIENCE

PASSION INSPIRED BY YOU
Mazda - since our foundation in Hiroshima, Japan, in 1920, our focus has been creating an exceptional customer experience.

Today we make cars that combine distinctive design and innovative technology with pure driving pleasure - to the delight of customers across the globe.

We are powered by passion, and are passionate about people. We stand for unconventional thinking and the determination to overcome challenges together as a team.

As Mazda's European headquarters, we develop strategies, concepts and processes that deliver long-term success.

Over 200 employees based in Leverkusen, Germany, engage in continuous dialogue with our National Sales Companies and Independent Distributors throughout Europe, and with our parent company in Japan.

DO YOU ENJOY A STEEP LEARNING CURVE AND CHALLENGING TASKS?
THEN JOIN OUR DIGITAL BUSINESS DEPARTMENT IN LEVERKUSEN AS

INTERN (F/D/M) CONSUMER INTELLIGENCE & CRM
DIGITAL BUSINESS INSPIRED BY YOU - YOUR TASKS

Support the European Consumer Intelligence & CRM Team at Mazda and its operations across all European markets to deliver real-time, contextually aware & hyper-personalized omni-channel experiences to our consumers.

Support the delivery of new consumer experiences from journey design, specification, mapping & implementation starting with the identification of profitable target audiences & segmentation
Support the team in driving Media efficiency, through smart consumer profiling and audience creation for Paid Media Targeting
Support segmentation activities across all Europe for highly efficient targeting activities
Provide reporting and presentations on project progress, problems, and solutions to Consumer Intelligence Manager
Organise and support regular project meetings with cross-functional team at Mazda Europe as well as European markets
Monitor KPI framework
Support the daily operations for Mazda's European CRM platform
Engage in benchmark analyses for CRM Cloud solutions for strategic management decisions
Create newsletters for all European markets around CRM Development and Consumer Intelligence Platform highlights
Engage with the team on CRM Platform Roadmap as well as the Consumer Intelligence Vision & Strategy
PASSION MEETS POWER - YOUR PROFILE
University degree with focus on Int. Business, Marketing Science, Consumer Behaviour and/or comparable qualification
Ideally previous working experience in Marketing
Preferably experience or high enthusiasm in Marketing / CRM and/or similar
Comfortable presenting in front of audiences
Strong consumer focus - persuasive, plausible, calm and pragmatic with strong analytical, interpersonal affinity
Advanced command of MS Excel and MS PowerPoint
Data-driven mindset ideally combined with experience in analytics tools such as PowerBI
A passion for digital marketing and customer-centric strategies

Start:
February 2023

Duration:
for 6 months

WORK WITH US - YOUR ADVANTAGES

WORKING ENVIRONMENT
38-hour working week, flexible working hours, onboarding programme

AWARDS

YOUR APPLICATION
Should you have any questions, please do not hesitate to contact Maria Voigt on