Meridol Brand Marketing Lead - Hamburg, Deutschland - Colgate-Palmolive

Colgate-Palmolive

Geprüftes Unternehmen

Hamburg, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

No Relocation Assistance Offered
Hamburg, Hamburg, Germany

Job Purpose

The meridol brand lead (M/F/d) owns the brand equity, growth & financials across both Profession & Consumer channels for the CEW region (Central Europe West / Germany - Switzerland - Austria).

Leading a team of 3 brand managers & being accountable for the full patient to people journey across the ACPL funnel (Attention / Consideration / Purchase / Loyalty).

Responsibilities:

Owning the brand equity development, share of markets, sales & profitability across the region.
Defining the brand strategy & growth drivers for the region in line with Global.
Developing holistic, people centric brand growth plans across Profession & Mass Market.
Develop winning professional plans to gain dental recommendation.
Steering the execution excellence of the professional & commercial brand plans.
Management of a team of 3 brand managers (2 mass / 1 professional).
Owning the brand professional & consumer portfolio (Core/Innovation) execution for the region.
Daily cooperation with the cross functional team ; Scientific Affairs, Shopper Marketing, Customer Development, Digital Transformation, Global, Insights.

Key Skills, Competencies & Qualifications:

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College or University degree. A proven track record of performance with min. 10 years of work experience in Brand Management, preferably in Consumer Goods & Healthcare Goods, OTC / OTX. Experience in medical marketing & working with health care professionals is a plus.
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Consumer & Profession focused: Works with agility and finds new ways through the use of digital tools and data to get closer to consumers and shoppers.
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Digital savvy: Experience with digital media to drive clear plans by media/ channel across the people journey together with the specialists in the Digital Transformation team.
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Innovative thinker: Champions new initiatives and experimentation. Gains buy-in & implements new ideas quickly & effectively. Adopts a flexible approach to problem solving and taking risks and quickly learn.
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Interpersonal & collaboration skills: Works within the Hub team to influence people and build strong trusted relationships internally/externally to drive action and progress. Close collaboration with local and divisional Brand teams, Scientific Affairs, Shopper Marketing, Digital Transformation and CD teams.
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Highly influential: Able to influence people and build consensus, at all levels of the organization, sometimes without direct authority.
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Leadership:Able to lead a team by example. Inspiring, forward thinking and going the extra mile to reach business impact. Coaching of the team will be a key skill.
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Data analytics: Ability and financial knowledge to evaluate and digest complex business processes, identify insights and opportunities and then capitalize and execute on learnings.
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Effective execution: Achieving results with speed & excellence, eliminating unnecessary work, driving simplicity and being self-accountable for results. Creates clear priorities.

Personal Attributes

Ambitious & willing to keep developing to more senior roles in the organization.
Positive attitude, through challenging situations. Highly resilient and advocate for change.
Highly organized and competent project management skills. Sets clear priorities.
Confidence to challenge the status quo and identify new opportunities for improvement.
Inquisitive and curious, always wants to learn and loves to teach others.
Shows clarity of thought in complex situations. Can clearly explain scientific terms in simple, clear language.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.