Stephan Albrecht

Professional experience 

• 20 years of experience in the digital industry 
• Consulting of digital marketing solutions (Media, IT, SaaS) for large corporations and agencies 
• Selling skills, revenue responsibility, incl. business planning, KPI monitoring, reporting
• Extensive experience in interacting with C-level, international speaking opportunities
• Deep understanding of online branding and direct response campaigns (search, display, video, social, mobile, etc.)
• Team development and leadership skills (hiring, onboarding, training, performance management, grading, promotions)
• Experienced workshop facilitator and presenter
• TÜV certified trainer/systemic coach, mentor for young professionals (e.g. developed career program for Google DACH)

Work Experience

Sr. Account Executive Marketing Cloud

• SaaS Sales for Salesforce Marketing Cloud in Travel, Transport, Utilities, Logistics (from prospecting to closing)
• Coordination between Marketing, Pre-Sales Consultants, Solution Engineers, IT, Management
• Top target accounts: Deutsche Bahn, TUI, Hapag-Lloyd, Lufthansa, DHL, E.ON

May & Company GmbH

10/2017 - 11/2020

Senior Consultant (Freelancer)

• Business development: Implementation of Sales strategy and outreach, pipeline development and management, CRM integration, tender process execution
• Marketing: Consulting re. Marketing activities, support for website relaunch 
• Beyond sales: Acted as workshop facilitator and feedback assessor

Squared Online – a Google/AVADO Learning Partnership 

05/2016 - 09/2017

Corporate Sales Director DACH 

• Selling Google's digital leadership trainings and AVADO’s digital transformation products to large corporations
• Installed DACH Corporate Sales team, developed and executed Sales strategy, implemented Sales and team processes
• Beyond sales: Managed to partner with an SEM & PR agency, contribution to coach and tutor recruitment, Marketing strategy

Captify Media GmbH

06/2015 - 04/2016

Business Development Director 

• Spearheaded Business Development of Search Retargeting and Search Insights start-up
• Developed and executed sales strategy for both agencies and direct advertisers in DACH, successfully grew publisher network
• Withdrawn from German market and centralized operations in London 

04/2014 - 05/2015

Freelancer & Consultant for SMEs and Start-ups, Volunteer for a Social Service, Travel & Sports

02/2012 - 03/2014

Intl. Business Development Aggregators

• Development of an international growth framework to support global expansion strategy for German aggregators in close collaboration with the Google top management
• Internal process optimization & global campaign execution excellence (trend scouting, tool development, intl. business consulting support)
• Key Accounts: Unister Group (ab-in-den-urlaub.de, fluege.de), Check24

Industry Head Local & Classifieds

• Leading Advertising Sales in Couponing, Real Estate, Recruiting, Dating
• Global Scale of Groupon (+40 countries)
• Key Accounts: Groupon, Scout Group, Immonet, Stepstone

04/2007 - 07/2011

Industry Head Telecommunication & Utilities

• Leading advertising Sales in Telecoms and Utility industry
• Established digital media within industry from niche to a major marketing vehicle
• Key Accounts: Deutsche Telekom, Vodafone, 1&1, Telefonica, E.ON

03/2003 - 04/2007

Account Manager

• Client Services Specialist and Team Lead for Account Management in Automotive, Technology, Consumer Products & Healthcare, Travel
• Planning, coordination, optimization of SEM campaigns in DACH
• Member of the product feedback team for DACH, product launch support, Google AdWords API global alpha tester

Hochschule Emden/Leer

• Master degree in Business Administration - Diplom Kaufmann 
• Main subject: Marketing, Intl. Business Management

Integrierte Gesamtschule Aurich-West

• Allgemeine Hochschulreife / Abitur