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    E-commerce Activation Manager - Düsseldorf, Deutschland - L'Oréal

    L'Oréal
    L'Oréal Düsseldorf, Deutschland

    vor 3 Wochen

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    Jornada Completa
    Beschreibung

    Why L'Oréal?

    We are driven by a passion for beauty that moves the world.

    We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.

    We live sustainability and environmental protection. By , our Commitments mark the beginning of a more radical transformation and embody our view of how a company's vision, purpose and responsibility should look to meet the world's challenges. Our , employees in countries are transforming our business to ensure that our activities respect the boundaries of our planet.

    For our location in Düsseldorf we are looking for people who will join us in making a difference.

    WHAT YOU WILL BE DOING:

    Be part of our E-commerce acceleration within the E-commerce activation team by developing & executing our brands online through an efficient category e-commerce plan. We are obsessed with our e-consumers and want to propose them the best online experience. You will be partnering with our e-retailers to enhance shopper experience, both at category level and brand level. Ensuring the best online execution with Dermo cosmetic section, supporting marketing in creation of Shop in shop, A+ content, pushing Ratings & Reviews. Also run e-commerce media within platforms (onsite and offsite e-retailer media). You will ensure we hit our ambitious sales targets for this strategic channel.

    You will work closely with the marketing, digital & commercial team in Germany. This role will have the opportunity to contribute to new projects with top e-retailers. You are going to work both with internal and external stakeholders.

    This role reports to the E-Activation Team Leader.

    Key mission: Champion the Online Brand plan on platforms, including Campaigns, Promotions, Assortment, Hero SKU Focus, Campaign Stories, Platform Differentiation and Media

    E-Trade Plan Creation

    Execute the best tailored e-trade plans with preferred e-retailers in collaboration with E-KAMs

    Monitor & analyse e-trade operations to enhance performance of the campaigns on preferred partners

    Audit competitors' online activities

    E-Assortment

    Be responsible for the hero products activations

    Ensure best in class product launches on E-commerce platforms

    E-Content

    Implement online content at e-retailers' sites, including easy navigation, landing pages, banners, newsletters to ensure optimal traffic & conversion rate

    Ensure A+ content on all the top priority products to drive conversion rates and SEO/SEM performance

    Generate and monitor consumer's reviews in cooperation with the team to drive conversion rate and to get product & marketing insights

    Act as an in-house e-commerce expert to advise internal stakeholders in online content, e-com best practices

    E-Commerce Media

    Execute the E-commerce Media plan within our platforms

    Analyses performance, execution and ROI of onsite media activities

    In general, Manage, analyse (regular audit) and draw conclusions to optimize e-commerce KPIs (traffic, conversion rate, average transaction value)

    WHO ARE WE LOOKING FOR?

    Experience in e-commerce or/and digital management with knowledge on digital campaign, content & social

    Experience in creating marketing materials

    Professional english knowledge

    A confident communicator

    Strong team and cooperation spirit

    Superior project management and time management skills

    Strong knowledge and understanding of current trends in marketing and digital media

    Consumer obsessed

    Sensitivity to beauty products, trends and willingness to master beauty language

    Our offer

    Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.

    A competitive and attractive salary and benefits package

    Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture

    Diverse, national and international perspectives

    Diversity & Inclusion

    L'Oréal is committed to providing equal opportunities to its applicants.

    We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.

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