- Support the development of product/brand presentations and marketing concepts at physical points of sale
- Gather relevant product, campaign, and sales input for upcoming launches and define specific briefings for tool creation
- Assist in the creation, development, and prototyping of POS tools
- Manage the Trade Marketing Toolbox and ensure timely sharing of information with internal stakeholders (according to cross-functional Trade Marketing process)
- Serve as the liaison between Trade Marketing and Operations (Procurement, Logistics, etc) to streamline POS ordering and logistics processes
- Monitor global execution, collect market feedback, and create internal documentation for internal learning and improvement
- Assist in creating presentations and documents throughout the Trade Marketing process
- Regularly visit relevant points of sale to enhance expertise and gain practical experience
- Successfully completed studies in marketing, business administration, or a related field
- Minimum of 1 year of relevant work experience in trade marketing, brand marketing, or retail design, preferably in the fashion or lifestyle industry
- Strong project management skills with the ability to manage multiple tasks under high pressure
- Experience in leading freelancers and external agencies is advantageous
- Passion for retail, including consumer experience, products, campaigns, and store design, with a commitment to executional excellence and attention to detail
- Ambitious and flexible, with a hands-on, start-up mentality and a collaborative team player approach
- Excellent English communication and MS Office skills
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Specialist Trade Marketing - Bayreuth, Deutschland - CYBEX GMBH
Beschreibung
Your areas of responsibilities:
Your profile of qualifications:
