Social Media - Sankt Julian, Deutschland - WKND
vor 1 Woche
Beschreibung
Responsibilities:
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Content Creation and Sourcing: Develop engaging and informative content for multiple platforms, collaborating with internal teams and sourcing high-quality content from external agencies while adhering to copyright compliance regulations.
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SEO Content Optimization:Conduct keyword research, implement SEO best practices, and collaborate with the SEO agency to optimize content for search engines.
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Coordinating Creative Assets: Collaborate with the design team to create visually appealing graphics, images, and videos that align with brand guidelines and continuously analyze and optimize creative for improved metrics.
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Organic Social Media Management: Devise and execute social media strategies to drive brand awareness, engagement, and conversions, while monitoring and optimizing content based on social media metrics.
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Branding and Social Media Channel Management: Maintain a consistent brand image across all social media platforms, update profiles, monitor industry trends, and adapt strategies accordingly.
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Social Media Engagement: Foster online communities through active engagement with users, identify partnership opportunities, collaborate with the Paid Media team to increase engagement KPIs, and establish core brand metrics.
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Reporting: Monitor core metrics daily, weekly, and monthly, understanding tactics to improve KPIs, and provide consistent performance reports to the business.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience working as a Social Media and Content Specialist, preferably in the online gambling or gaming industry.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong understanding of SEO best practices and experience with keyword research.
- Proficient in social media management tools and analytics platforms.
- Familiarity with content management systems (CMS) and basic HTML knowledge is a plus.
- Ability to work independently and collaboratively in a fastpaced environment.
- Passionate about online gambling and staying uptodate with industry trends.
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