- Analyzing website performance (using various tracking and data analysis tools) to improve the conversion rate and other important KPIs
- Regular reporting of the most important KPIs and tracking of possible optimization measures
- Daily review of the online stores for possible errors and optimization potential
- Strategic development of the growth areas of marketing and sales for our French online stores, and reporting
- Collaboration with our internal specialists in the areas of SEA, CRM, Social Media, SEO and B2B:
- Supporting other teams (Social Media, SEA, Marketplaces) in the optimization of ads and improvement of SEA and SEO performance
- Localization of newsletters content on a regular basis
- Localization of landingpages and other content
- Supporting the central teams with the translation of new store features and other media assets - Optimization and expansion of marketing channels, cooperations, marketing communication and campaigns
- Regular monitoring of the competition and implementation of optimizations and countermeasures based on benchmarking
- Analysis and optimization of the search and rankings Onsite
- 2 to 3 years of professional experience in e-commerce online marketing, preferably in the French market
- Initial experience in B2C online marketing, knowledge of B2B online marketing is an advantage
- Enthusiasm for interior design and digital marketing, professional experience in the home & living sector desirable
- Online marketing all-rounder with analytical skills and at least basic knowledge of reporting tools
- Practical knowledge of webshop platforms (e.g. Magento 2) and CMS platforms (e.g. Storyblock), basic knowledge of HTML desirable
- Experience in using one or more of the following tools: Google Ads, Search Ads 360, Google Search Console, Emarsys, Searchmetrics, Sistrix, Similar Web, Hootsuite, Jira, Confluence
- French native speaker and good English skills are essential for communication within the team
- Stable and secure workplace in a profitable scale-up
- Various employee perks including free fruits and drinks, team or after work events as well as digital networking opportunities
- Subsidy for your sports activities like gym or JobRad
- Attractive employee discounts on our entire product range
- Many learning and development options within and outside our organization
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ECommerce Marketing Manager France - Düsseldorf, Deutschland - Lampenwelt GmbH
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Beschreibung
Job DescriptionAt Lampenwelt, everything we do has the goal of enhancing people's well-being. In order to bring our claim to life, we work together every day to follow our core values: strong customer focus, open communication, solution-based thinking, strong ownership mentality and the opportunity to disagree while still committing to the best common possible solution.
We are now looking for an ECommerce Marketing Manager France (f/m/d) as part of our genuine and ambitious Marketing team.
Where your expertise is needed
Lampenwelt is the right place to work for you if change makes you thrive, not wither and if you like to challenge yourself day by day to find the best solution. Here you are given responsibility to not only contribute your ideas but also implement them yourself. At Lampenwelt, we push the limits further every day, act fast, open minded, and embrace a direct and solution-oriented communication on all levels.
What will help you to master future challenges
Always wanted to work in an inspiring environment where your ideas have a direct impact? Then Lampenwelt is the right choice. We enable a high degree of autonomy where you can explore plenty of professional and personal growth opportunities while being surrounded by an aspiring team and bright minds.
We are now looking for an ECommerce Marketing Manager (f/m/d) to join our strong and ambitious Country Management team.
What's in it for you?