- Leading the development and evolution of patient disease state education (DSE) campaigns for obesity across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events).
- Partnering with the IBU Central Marketing and local x-fct team to determine and execute the most effective and efficient DSE media plan and to create and implement a robust DSE measurement plan that includes marketing model analytics and key consumer brand tracking. This role will require close collaboration with Consumer Analytics.
- Providing a patient-DSE voice on the brand team in the pursuit of integrated and innovative marketing to improve patient experience and outcomes.
- Consulting and influencing the creation of outstanding digital and end-user customer experiences, in partnership with the other Patient Engagement Marketers across IBU.
- Execution and implementation responsibilities include display advertising, paid search, key digital content creation and partnerships, social media and Next Generation Customer Engagement digital innovation pilots.
- Provide input and help to drive and advocate for patient experience.
- Recommend and monitor key insight(s) for brand in partnership with Market Research and agencies.
- Understand all customer insights and identify integration opportunities across the prioritized Moments of Truth (MOTs) that met the unmet needs of the target patient.
- Lead and/or participate in development of brand planning required elements and materials.
- Partner with global marketing and IBU central team on the creation and evolution of patient messaging in partnership with agency of record and market research
- Provide input and review the creative brief and the creative expression of creative platform
- Actively participate in agency-led co-creation of creative platform
- Monitor performance of customer tactics across different channels via performance metrics determined by brand and agency.
- Monitor messages, adjusting message / tactics, as needed.
- Develop measurement plan for tactics in area of responsibility.
- Assess major tactics and devise acceleration or course corrections as needed, to achieve / exceed planned results.
- Oversee and approve partner agencies' tactics.
- Approve all tactic briefs, estimates, and timelines and work to solve issues / roadblocks.
- Monitor competitive activity and influence response
- Localization and co-creation to ensure cultural relevance of campaign materials and tactics
- Manage partnerships with local creative agencies, other partners, and vendors. Operate to localize compelling, right-sized campaigns to meet objectives
- Manage tactical communication vehicles, track schedule and coordinate with other team associates.
- Track and manage detailed budget for responsible tactics
- Manage budget roll-up to brand budget owner.
- Responsible for understanding, implementing, and adhering to legal requirements, company policies, processes and external obligations, as applicable.
- Ensure medical, legal and regulatory input/collaboration on patient-related tactics.
- In collaboration with agency and IBU central marketing, develop, collaboratively manage and evaluate success of focused channel and tactical plan to achieve consumer strategy.
- Ensure consistent application of brand strategy and patient insights across touch points and channels.
- Integrate with brand marketing and Comms Team to implement plans for patient-related tactics through other channels, as needed.
- Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
- Five years of experience with Patient DSE,consumer/packaged goods marketing (direct-to-consumer)) or equivalent marketing/industry experience which may include: Digital marketing experience leveraging analytics
- Strong understanding and practical experience with Omnichannel Engagement and Social Media Management
- Languages: German native speaker and working proficiency in English
- Demonstrated agency, peer and cross-functional leadership, influence and collaboration
- Previous experience leading or significantly participating in digital campaign development and media plan strategy and execution
- Experience leading agencies/external partner vendors
- Ability to be data-driven and think strategically and creatively
- Strong communication skills and listening skills
- Market research experience
- Experience with asset management and approval platform
- Generate consumer insights from data analytics and market research
- Ability to use internal and external analysis to identify key areas of near and long-term opportunity for the brand
- Strong project management skills
- Good knowledge of and experience with operating within the boundaries of German HWG (Heilmittelwerbegesetz) and FSA Guidelines
- MBA or relevant Master's Degree with focus on Marketing, Media or related areas.
- Great working atmosphere: We treat each other as equals at all levels and value our team spirit – "Eye-To-Eye" Working culture
- Creative flexibility: From the very beginning, you will have the freedom to contribute and implement your ideas. You can shape your area of responsibility independently or as a member of cross-functional or self-organized teams
- Work-Life-Balance : You can flexibly arrange your working hours on a basis of trust. We also offer you a wide range of activities, such as regular running groups, table tennis, gymnastics, mindfulness, and yoga groups
- Food and drinks : During your lunch break, you have the opportunity to visit our company restaurant. In addition, free drinks are available throughout the building, as well as a "To-Go" shop for a snack in between.
- Further Development : We value to supporting our employees individually in their career development and at the same time guarantee fair access to professional development worldwide via our "Corporate Lilly University".
- Financial benefits : In addition to your attractive salary, we offer you the option of an excellent company pension plan and other individual benefits.
- Mobility : If you come to work by car, free parking is available. Travelling by public transport is supported with a job ticket. You also have the option of purchasing a company bicycle or borrowing one on an ad-hoc basis at the location.
-
School Principal
vor 6 Tagen
SIS Swiss International School Frankfurt Oberursel, Deutschland**SIS Swiss International School is a private day school from kindergarten through to college. The SIS programme is centred on consistent bilingual classroom instruction and peer experience in the national language and English, culminating in a national or international universit ...
-
Choral Specialist Music Teacher
vor 1 Woche
Frankfurt International School Oberursel, Deutschland**Job Description*** · Frankfurt International School seeks an experienced, leading practitioner effective 1 August 2023, who is a fully qualified teacher of Choir and Music, with a passion for inspiring and engaging students. The position includes timetabled Choir and Music Clas ...
-
Tentative Elementary School Homeroom Teacher
vor 1 Woche
Frankfurt International School Oberursel, Deutschland**Job Description*** · In line with the school's mission to inspire individuals to develop their intellect, creativity and character to become independent, adaptable, socially responsible and internationally-minded citizens, it is the responsibility of teachers at FIS to model ou ...
-
Elementary School Art Teacher
vor 6 Tagen
Frankfurt International School Oberursel, Deutschland**Job Description*** · Frankfurt International School seeks an **Elementary School Art Teacher **effective 1 August 2024 with a passion for inspiring and engaging young children in Art. The position will be a parental leave replacement, initially termed until 31 July 2025. · In l ...
-
Elementary Homeroom Teacher for a Grade 2
vor 1 Woche
Frankfurt International School Oberursel, Deutschland**Job Description*** · Effective 1 August 2024, termed until 31 July 2025, Frankfurt International School is looking for an experienced **Multiage Homeroom Teacher** who is comfortable personalizing learning for students in grades 2 and 3. · **_ _** · In line with the school's mi ...
-
Primary School Homeroom Teacher
vor 2 Wochen
Frankfurt International School Oberursel, Deutschland**Job Description*** · Effective 1 August 2024 Frankfurt International School seeks an experienced **Early Years** **Primary School Homeroom Teacher** with a passion for inspiring and engaging young children. · Length of appointment: Initial two year probationary contract. · In l ...
-
Primary Teacher
vor 6 Tagen
Phorms School Frankfurt Steinbach am Taunus, Deutschland**Phorms Education** is a future-oriented employer in the field of education. Since 2006, Phorms has enriched the educational landscape in Germany with a concept based on sophisticated bilingual (German-English) education, qualified all-day care and individual support. The Phorms ...
-
Primary Teacher
vor 1 Woche
Phorms Education Steinbach am Taunus, DeutschlandPhorms Education is a future-oriented employer in the field of education. Since 2006, Phorms has enriched the educational landscape in Germany with a concept based on sophisticated bilingual (German-English) education, qualified all-day care and individual support. The Phorms net ...
-
Primary Teacher
vor 6 Tagen
Phorms Education Frankfurt Steinbach/Taunus Steinbach (Taunus), Deutschland**Phorms Education** is a future-oriented employer in the field of education. Since 2006, Phorms has enriched the educational landscape in Germany with a concept based on sophisticated bilingual (German-English) education, qualified all-day care and individual support. The Phorms ...
-
Ib Dp Sciences: Sports, Exercise
vor 1 Tag
The European School RheinMain Bad Vilbel, DeutschlandThe European School RheinMain · Bad Vilbel, Germany · - New · - Salary: · - Competitive Package · - Job type: · - Part Time, Permanent · - 21 December 2023 · **Job description**: · **Our School** · The International School RheinMain at the European School RheinMain seeks a qualif ...
-
Ib Dp Visual Arts Teacher
vor 1 Tag
The European School RheinMain Bad Vilbel, DeutschlandThe European School RheinMain · Bad Vilbel, Germany · - New · - Salary: · - Competitive Package · - Job type: · - Part Time, Permanent · - 21 December 2023 · **Job description**: · **Our School** · The International School RheinMain at the European School RheinMain seeks a qualif ...
-
Ib Dp Music Teacher
vor 1 Tag
The European School RheinMain Bad Vilbel, DeutschlandThe European School RheinMain · Bad Vilbel, Germany · - New · - Salary: · - Competitive Package · - Job type: · - Part Time, Permanent · - 21 December 2023 · **Job description**: · **Our School** · The International School RheinMain at the European School RheinMain seeks a qualif ...
-
Ib Dp Language Acquisition: German Teacher
vor 12 Stunden
The European School RheinMain Bad Vilbel, DeutschlandThe European School RheinMain · Bad Vilbel, Germany · - New · - Salary: · - Competitive Package · - Job type: · - Part Time, Permanent · - 21 December 2023 · **Job description**: · **Our School** · The International School RheinMain at the European School RheinMain seeks a qualif ...
-
Ib Dp Language Acquisition: French Teacher
vor 12 Stunden
The European School RheinMain Bad Vilbel, DeutschlandThe European School RheinMain · Bad Vilbel, Germany · - New · - Salary: · - Competitive Package · - Job type: · - Part Time, Permanent · - Start date: · - Fall 2024 · - 21 December 2023 · **Job description**: · **Our School** · The International School RheinMain at the European S ...
-
Master Trust, Srassc
vor 12 Stunden
State Street Frankfurt am Main, DeutschlandWho we are looking for · Investment Compliance Analyst - mit mehrjähriger Erfahrung im Investment Compliance, gerne auch Berufsanfänger oder Seiteneinsteiger insb. sehr gute Kenntnisse im KAGB und Kodierung von Anlageregeln im MIG21, hohes technisches Verständnis mit gutem Deutsc ...
-
Sales Associate
vor 2 Wochen
Ralph Lauren Frankfurt Am Main, Deutschland NebenberuflichRef #: · W132083 · Department: · Retail · City: · Zweibruecken · State/Province: · Rhineland-Palatinate · Country: · Germany · Pay Range Max · Pay Range Min · Company Description · - Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution o ...
-
Product Owner
vor 1 Woche
Rote Liste Service GmbH Frankfurt am Main, Deutschland**Product Owner (m/w/d) Pharma Solutions** · **Bertelsmann **ist ein Medien-, Dienstleistungs · - und Bildungsunternehmen, das in rund 50 Ländern der Welt aktiv ist. Zum Konzernverbund gehören das Entertainmentunternehmen RTL Group, die Buchverlagsgruppe Penguin Random House, das ...
-
Data Center Customer Operations Ii
vor 1 Woche
Equinix Frankfurt am Main, DeutschlandData Center Customer Operations II · **Techniker (m/w/d) für operativen Rechenzentrumsbetrieb** · **Arbeiten, wo das Internet zu Hause ist**. · Du erfüllst nicht alle Voraussetzungen? Keine Sorge Wenn Du auf der Suche nach einem Job im IT-Sektor bist, schick uns trotzdem Deine Be ...
-
German-speaking Kindergarten Teacher
vor 12 Stunden
accadis International School Bad Homburg Frankfurt Am Main, Deutschlandaccadis International School Bad Homburg · Bad Homburg, Germany · - New · - Job type: · - Full Time, Part Time, Permanent · - Start date: · - 01/01/2024 · - 20 December 2023 · **Job description**: · accadis, ad campum discere, an einem Ort lernen: Das ist unser Leitsatz. Für jede ...
-
Military and Veterans Services Coordinator
vor 5 Tagen
Indian River State College Frankfurt Am Main, DeutschlandJob Description · QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS: · The qualifications and skill requirements for this position include: · - Master's degree from an accredited college or university in Counseling, Social Work, Psychology, Student Affairs Administration, Higher E ...
Manager - Patient Disease State Education (DSE) - Bad Homburg, Deutschland - Lilly
Beschreibung
We're looking for people who are determined to make life better for people around the world.
Be part of our team in Bad Homburg near Frankfurt am Main and start as soon as possible as:
Manager - Patient Disease State Education (DSE)
The Manager – Patient Disease Stade Education (DSE) will be responsible for Marketing-led Patient Engagement for Obesity, and supporting the development and execution of customer-focused implementation of Marketing processes from the International Business Unit (IBU). This role will drive the success of motivating patients with obesity to seek more information about their disease and talk to their healthcare professional about therapeutic options.
What challenges await you?
RESPONSIBILITIES :
Strategy Development (60%)
Education
Message / Creative Development
Tactic Assessment / Message Management
Tactic Implementation / Media Planning
Operations Support (40%)
Project Implementation
Risk Management
Marketing and MLR
Tactic Development
How do you convince us?
If You Can Look Back On The Following Successes In Your Career To Date, You Bring The Best Prerequisites With You:
What can you look forward with us?
Are you interested? Then please do not hesitate to apply online via our applicant portal.
We are looking forward to you application
For any further questions please contact the Lilly Recruiting Team:
Phone:
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
