- Develop and execute a medical marketing strategy to support Hospital Patient Monitoring (HPM)
- Plan and execute marketing programs (campaigns, promotions, peer-to-peer education, congress activities, association relations, internal education sessions, and advisory boards) to achieve brand objectives, strategies, and sales targets
- Lead the medical downstream marketing team for Hospital Patient Monitoring
- Work collaboratively with cross-functional teams to accelerate the adoption of HPM Clinical Applications
- Collaborate with medical affairs and regional and zone marketing team members to develop a comprehensive understanding of thought leaders, key accounts, regional opinion leaders, and influence networks
- Support launch activation for both new and sustaining products/solutions and services
- Develop sales enablement tools and messaging to support sales teams including the application of medical underpinning of value propositions and standard presentations for clinical leadership dialogues
- Support Philips competitive squads and sales enablement teams with medical competitive assessments, proposed counter actions, objection management, and winning strategies
- Collect market and customer feedback in collaboration with the Intelligence and Marketing Strategy team to support continuous improvement and inform future marketing strategies.
- Strong clinical background
- Extensive experience working with high-level medical thought leaders
- Exceptional collaboration, partnership, and strategic thinking skills
- Ability to manage multiple projects across multiple regions and products
- Excellent communication skills, including the ability to engage with world leaders in cardiology
- Expertise in medical marketing, clinical marketing, and managing key opinion leaders
- Experience with global thought leader management
- Willingness to travel globally
- Fluent in English
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
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Medical Marketing Leader - Böblingen, Deutschland - Philips
Beschreibung
Job Title
Medical Marketing Leader (m/f/d) for Hospital Patient MonitoringJob Description
Your role:
You are the right fit if:
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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