- Optimizing and localizing CRM campaigns (including email, App push notifications) and enhancements across all European markets in ecommerce countries
- Processing the versioning and localization process of global campaigns across all relevant languages in Europe
- Evaluating and validating featured assets are synced with actual product offers
- Identifying and correcting current language gaps across different email and other messaging types to ensure language coverage
- Supporting the Digital Merchandising team as required during seasonal site launches
- Learning to leverage Salesforce Marketing Cloud and the email marketing tools therein to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing and up-sell programs
- Measuring results and optimizing campaigns to improve deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
- Interpreting guest database and guest behavior analytics to optimize LTV strategies.
- Being the European CRM point of contact for the Global Team
- Identifying regional opportunities and establish a model to deliver two regional campaigns per month
- Working with brand marketing and retail for additional local messaging journeys
- Gathering insights to develop understanding of regional and local content and messaging relevancy
- Developing capabilities to create regional/local email campaigns end-to-end
- Supporting in the development of the overall future set up of regional and local CRM capabilities for a higher level of market and guest proximity
- Developing regional and local campaigns by leveraging CDP based on audience segmentations
- Building up regional automated journey competences
- Gathering industry insights, benchmarks and sharing updates to ensure a state-of-the art user experience
- You have 3+ years of experience in digital user experience, ecommerce, and digital marketing and 1-2 years' experience in email marketing and/or mobile app marketing
- You have a Bachelor's degree in business administration or a related field
- You have experience configuring and managing campaigns within CRM and marketing automation platforms ( Salesforce Marketing Cloud, Journey Builder, Automation Studio)
- You understand best practices for email creative and templates, segmentation, dynamic content, and A/B testing methodologies to improve channel performance
- You are skilled in HTML/CSS, including coding best practices and rendering troubleshooting
- You are passionate about user experience, always thinking in the shoes of the customer
- You are innovative and creative, with a logical and methodical approach to problem solving
- You are well versed in user experience principles and fundamentals
- You are an effective communicator and are enthusiastic about your storytelling abilities
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it Equal Opportunity Arc'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values. Design your Purpose. Live our Values. DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.COMMIT. Set and deliver on bold objectives as we collectively raise the bar.LIVE IT. Deepen your connection to nature and live your most purposeful life. LEAVE IT BETTER. Create a better world, together.
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CRM Specialist EMEA - Garching, Deutschland - Arc'teryx
Beschreibung
Your Opportunity at ARC'TERYX: As the CRM Specialist, EMEA, you will be supporting the deployment of regional CRM programs enabling the localization of messaging across different countries and target audiences based on local consumer insights. Your consumer centric mind set together with your broad skill set across digital marketing and e-commerce will help to drive exceptional and authentic brand experience, brand engagement, conversion, and loyalty. You will be working very closely with the Global Digital Team to represent the 'voice of the European Guest' to meet local experience expectations along the entire user journey, predominantly in CRM and Lifecycle Marketing.This role is based out of our Munich office and is open to hybrid remote work (3 days at the office / 2 days at home). If candidates are not based in Munich area, they must be able to work in office a minimum of 6 days per month. Meet Your Future Team: The EMEA Digital Commerce team is responsible for developing our ecommerce channel and all consumer-facing digital touchpoints for Arc'teryx in EMEA. It is a high-performing team responsible for direct-to-consumer ecommerce (strategy & operations), Digital Marketing (CRM & paid), Digital Analytics and working closely with global counterparts. The team works closely with many other regional teams within Marketing and Commercial.If you were in the CRM Specialist - EMEA role now, here are some of the core activities you would be doing:
Here are some of the things you could be working on in the future:
Are you our next CRM Specialist - EMEA?
