- Serve as the primary owner of the global creative strategy for Influencer Marketing, setting up strategy focused on customer acquisition and retention
- Be the primary point of contact between the influencer team and the global brand team for seasonal campaigns, metric measurement and campaign planning
- Create and develop data-driven reports where senior global and local stakeholders can read the value of the different metrics of influencer campaigns
- Use data as your main source to measure the performance of the campaigns and, accordingly, steer the creative impact and organize tests
- Be hands-on and manage celebrity performance global campaigns in tandem with your local and global peers, which includes:
- Identify, select, and reach out to suitable global talents and agencies to work with in our campaigns
- Negotiate and maintain long term collaborations with our influencers and agencies
- Create 360 campaign plans in tandem with the analytics team to make sure you're evaluating all pieces of the campaigns
- Observe and analyze industry trends in order to build up our long term influencer channel strategy
- Take a strategic and analytical approach to manage the channel to meet CAC, ROI, and budget goals
- Take an active role in the global project pipeline to ensure that our central influencer strategy is applied in our local organizations
- Take a critic view on the current setup of the program and actively propose strategic changes in favor of ROI
- Be a respectable leader and work in collaboration with the entire local and global influencer managers to make sure our content strategy sets us apart from our competitors
- You have at least 4-5 years of experience as influencer marketing manager
- You have an understanding of the influencer marketing landscape, including recent industry trends and knowledge of the global celebrity and influencer scene
- You have strong negotiation skills and experience dealing with complex agencies and large budgets
- You have proven record of measuring creative excellence and working across multiple teams and territories
- You are data driven and have strong Excel/Google Sheet skills
- You have strong relationship management skills
- You are highly self motivated individual with a hands-on mentality
- Requirement:Full proficiency in English, additional languages are a plus
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities
-
Creative Technologies Lead
vor 3 Tagen
DEPARTD GmbH Berlin, Deutschland Employee***SEE ENGLISH VERSION BELOW*** · DEPARTD ist eine innovative Digitalagentur, die sich darauf spezialisiert hat, die Gen Z Zielgruppe durch kreative und innovative Digitalkampagnen für eine Vielzahl AAA Brands anzusprechen. Wir sind leidenschaftlich daran interessiert, wie die Ge ...
-
Creative Technologies Lead
vor 3 Tagen
DEPARTD GmbH Berlin, Deutschland CDI***SEE ENGLISH VERSION BELOW***DEPARTD ist eine innovative Digitalagentur, die sich darauf spezialisiert hat, die Gen Z Zielgruppe durch kreative und innovative Digitalkampagnen für eine Vielzahl AAA Brands anzusprechen. Wir sind leidenschaftlich daran interessiert, wie die Gen Z ...
-
Creative Lead
vor 1 Woche
GUD GmbH Berlin, Deutschland**Deine Aufgaben**: · Online. Headline. Timeline. Deadline. Als Creative Lead für den Bereich Social Media bringst du ein tiefgreifendes Verständnis sowie einschlägige Erfahrung mit diversen Social-Media-Plattformen mit. Du erkennst Trends, bevor sie Mainstream werden und bewegst ...
-
Creative Lead
vor 3 Tagen
LIQID Investments GmbH Berlin, DeutschlandDeine Rolle · Als Creative Lead (d/m/w) nimmst du aktiv an der Entwicklung und dem Ausbau der Brand teil. · Du schaffst mit deinem Team zusammen eine solide Grundlage, um die Marke und das Produkt kontinuierlich auf dem Markt weiter zu etablieren und Kunden zu begeistern. Du führ ...
-
Creative Technologies Lead
vor 2 Tagen
DEPARTD GmbH Berlin, Deutschland\*\*\*SEE ENGLISH VERSION BELOW\*\*\* · DEPARTD ist eine innovative Digitalagentur, die sich darauf spezialisiert hat, die Gen Z Zielgruppe durch kreative und innovative Digitalkampagnen für eine Vielzahl AAA Brands anzusprechen. Wir sind leidenschaftlich daran interessiert, wie ...
-
Creative Lead Illustration
vor 1 Woche
sofatutor GmbH Berlin, Deutschlandir von sofatutor sind davon überzeugt, dass Kinder und Jugendliche ihre Lernziele am besten erreichen, wenn sie in ihrem eigenen Tempo lernen und dabei auf verschiedene Lernmedien zurückgreifen können. Dafür hat unser Team eine digitale Lernplattform geschaffen, die Lernen auf in ...
-
Creative Lead
vor 3 Tagen
GUD GmbH Berlin, Deutschland GanztagsDeine Aufgaben: · Online. Headline. Timeline. Deadline. Als Creative Lead für den Bereich Social Media bringst du ein tiefgreifendes Verständnis sowie einschlägige Erfahrung mit diversen Social-Media-Plattformen mit. Du erkennst Trends, bevor sie Mainstream werden und bewegst dic ...
-
Creative Lead
vor 1 Woche
Qunomedical GmbH Berlin, DeutschlandWe are looking for new colleagues who share our dream: a healthcare system in which patients are the centre of attention. At Qunomedical we help clinics and hospitals over-deliver with great digital patient journeys. And we help patients directly by supporting them before, during ...
-
Creative Lead
vor 2 Tagen
Paintgun Berlin, DeutschlandPaintgun's mission is to drive innovation by transforming growth plans into paid ads that perform · - You've led a Creative Team in producing outstanding jobs on tight deadlines · - You come from a copywriting background and understand the difference between "copies" and "perform ...
-
OSBRA – Formteile GmbH Berlin, DeutschlandSCHEMA M GmbH · Team Lead der Creative Strategy im Online Marketing - Remote (m/w/d) · Ab sofort gesucht (unbefristet) · 40 h pro Woche · € pro Jahr (verhandelbar) · Permanent Homeoffice möglich · Als Team Lead der Creative Strategy bist du für unser Herzstück verantwortlich, näm ...
-
Creative Lead
vor 3 Tagen
Paintgun Berlin, DeutschlandPaintgun's mission is to drive innovation by transforming growth plans into paid ads that perform · - You've led a Creative Team in producing outstanding jobs on tight deadlines · - You come from a copywriting background and understand the difference between "copies" and "perform ...
-
Creative Lead Visual Design
vor 1 Tag
Mozilla Berlin, DeutschlandCreative Lead Visual Design (12-month contract) Social Media Content, based in Berlin, hybrid working model. · **Why Mozilla?** · Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering ...
-
Creative Services Team Lead
vor 1 Woche
Zalando Berlin, Deutschland**THE ROLE & THE TEAM**: · As part of Zalando's Content Solutions Team, the Creative Strategy & Campaigns team is specialised in building creative and influential content campaigns for brand partners and internal stakeholders. · Thus, we are looking for a Creative Services Team L ...
-
Global Influencer Creative Lead
vor 1 Tag
Alumni Network Job Board Berlin, Deutschland**The role**: · For our international and fast growing Growth team in Berlin, we are looking for a senior marketing manager to lead our influencer creative strategy to drive further growth across the entire group by creating groundbreaking and engaging content. · As the owner of ...
-
Creative Lead, Brand Storytelling
vor 2 Tagen
GetYourGuide Berlin, Deutschland**About GetYourGuide**: · GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 m ...
-
Lead & Senior Creative Producer (All Genders)
vor 2 Tagen
Zalando Berlin, Deutschland**THE ROLE & THE TEAM**: · The creative production team at Zalando Studios is where creative ideas come to life · We produce campaigns for the brands represented on Zalando, in close collaboration with our talented inhouse ideation team and post production team. · As a Senior Cre ...
-
Content & Creative Lead (m/w/d)
vor 3 Tagen
Bling Berlin, Deutschland CDIBling ist das schnell wachsende Family-Fintech aus Berlin und sucht dich als Content & Creative Lead · Gemeinsam werden wir: · als erste Bezahlerfahrung die Zukunft von Millionen Kindern und Jugendlichen prägen · mit unserer App die Finanzkompetenz von Familien in Deutschland ve ...
-
Content & Creative Lead (m/w/d)
vor 4 Tagen
Bling Berlin, Deutschland EmployeeBling ist das schnell wachsende Family-Fintech aus Berlin und sucht dich als Content & Creative Lead · Gemeinsam werden wir: · als erste Bezahlerfahrung die Zukunft von Millionen Kindern und Jugendlichen prägen · mit unserer App die Finanzkompetenz von Familien in Deutschland ve ...
-
Creative Lead Visual Design
vor 1 Woche
Mozilla Berlin, Deutschland GanztagsBeschreibung · Creative Lead Visual Design (12-Month Contract) at Mozilla Corporation Team: Marketing Locations: Remote Germany Creative Lead Visual Design (12-month contract) Social Media Content, based in Berlin, hybrid working model. Important Note: Only applications that inc ...
-
Creative Lead Visual Design
vor 5 Tagen
Mozilla Berlin, DeutschlandCreative Lead Visual Design (12-Month Contract) · at Mozilla Corporation Team: Marketing Locations: Remote Germany Creative Lead Visual Design (12-month contract) Social Media Content, based in Berlin, hybrid working model. · Important Note: Only applications that include a po ...
Global Influencer Creative Lead - Berlin, Deutschland - HelloFresh
Beschreibung
JOB DESCRIPTIONThe role
For our international and fast growing Growth team in Berlin, we are looking for a senior marketing manager to lead our influencer creative strategy to drive further growth across the entire group by creating groundbreaking and engaging content.
As the owner of our creative strategy, your main task will be to develop and measure different content schemes and test to try across all our territories and brands in order to create excitement and interest in customers, as well as setting us apart from our competitors as a revolutionary and on-trend company. You will use your vast knowledge in influencer marketing together with data from our global and local campaigns to drive targeted messages for acquisition and full-funnel campaigns. You will also work closely with global and local peers to ensure that our macro influencer and celebrity campaigns are set for successful ROI.
You will report directly to the Global Associate Director of Influencer Marketing.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.
What you'll do
What you'll bring
What we offer
Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.