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Manager Professional Development - Rosenheim, Deutschland - Haleon
Beschreibung
HHP responsibility includes content strategy, strategy for database capture and expansion, activation planning and analytics as well as defining the future roadmap of HHP and registration & engagement of HCPs (Pharmacists, PTAs, GPs, Dentists, Hygienists)Create and implement the 3-year BU Expert digital strategy for OH, OTC, VMS in close collaboration with local Haleon teams and external agencies.
- Work on BU specific data structure and data usage to our way of Omni-channel HCP activation- Establish a full-year email strategy to fully leverage our 1P data (consider collaboration with COMEX and the OTC B2B portal – how to drive synergies)- Be responsible of HHP and its maintenance/development in partnership with Expert marketing managers and own the understanding of expert digital media performance.- Develop a digital strategy to drive reach and engagement on called-on and non called-on HCPs to drive and improve IPSOS KPIs- Identify key opportunities for the delivery of digital integration and innovation across Programmatic, Search, Social, strategic media / data partnerships & eventually eCommerce.
- Work alongside media team to activate across priority media digital channels against global investment guidelines and media sufficiency framework and champion the implementation of expert media digital plans in marketThorough knowledge of digital marketing, digital engagement & activation, digital media management and ideally brand management experience in a complex HCP environment.
- Good project and stakeholder management skills are needed to keep control of multiple projects running at the same time and working - Good understanding of the German HCP landscape needed (Pharmacists/Dentists/GPs)- Innovative mindset when it comes to new solutions how to interact with HCPs digitally.
If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.
All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
