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    Brand Advocacy Manager - Hamburg, Deutschland - Brown-Forman

    Brown-Forman
    Brown-Forman Hamburg, Deutschland

    vor 2 Wochen

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    Beschreibung

    We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

    Many Spirits, One Brown‐Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

    Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‐Forman.

    Enriching Life. Enriching Careers- At Brown‐Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work in countries around the world.

    Meaningful Work From Day One

    Aligned with Brown-Forman long-term brand building and profit growth strategies, this position seeks to positively influence consumer purchase behavior indirectly by driving physical and mental availability of our brands at (key) influencers and opinion leaders:

  • Get our brands noticed, considered, loved (mental availability) and finally used/drink (physical availability) by authentically influence, engage, inspire and mentor different target audiences*
  • Create advocates of our brands by building loyal relationships and networks
  • Drive awareness for our Super Premium brands on social media
  • *(key) influencers & opinion leaders in on-trade (bartenders, on-trade outlet owners & managers)/ off-trade/ digital/social, journalists B2B & B2C,, wholesalers, retailers and consumers as well as internally (field force, KAM, back office)

    • What You Can Expect

    Region & Brands

  • Special responsibility for parts of the Emerging Brands portfolio within the Brand Advocacy team to be main contact person for these brands within the team
  • Regional responsibility for the North of Germany (priority: Hamburg, second priority: Sylt, Bremen, Hannover) within the Brand Advocacy team in close collaboration with local Sales Representatives and regional Field Force Managers

    • Networking in the overseen region

  • Identification (together with the Senior BA Mgr.) and 'winning' of key influencers and opinion leaders; build and manage excellent and close relationships and loyalty with them.
  • Fostering of existing and new cooperations, networks, single contacts
  • Definition of influencer on-trade outlets

    • Education, Training & Advocacy Program

  • Contribute to the development & execution of existing advocacy program Bar-Fabric in cooperation with Senior Brand Advocacy Manager and Trade Marketing On-Trade
  • Support the design of execution for educations & experiences that are an appealing combination of engaging and educational
  • Supports the development of required training materials, such as presentations, visibility materials, food + drink together with Brand & Trade Marketing
  • Conduct brand advocacy & education trainings in close guidance with Brand & Trade Marketing and in collaboration with Sales (field force) in the overseen region:

    • a) to key influencers and opinion leaders in on trade, social, journalists B2B & B2C

    b) to predefined, selected on-trade accounts, bartenders, owner, wholesaler

    c) to consumers at tasting events, e.g. in Liquor stores, off trade events

    d) internally, for field force (on, off), KAM and back office employees

    Fairs & Events

  • Participate at predefined relevant fairs (trade, consumer, e.g. BCB, Interwhisky, HanseSpirit) and contribute to the content set up
  • Support planning and execution of brand specific events in close cooperation with Brand & Trade Marketing
  • Homeplace trips to the distilleries of our brands

    • Online/ SoMe

  • Implementation of social media activities/ content in cooperation with Brand & Trade Marketing and according to global media playbook guideline
  • Mirror event content in online platforms

    • Insights & Reporting

  • Watch and communicate trends (brands, trade, online, social)
  • Contribute with insights & ideas & trends for constant evolution and entrepreneurial thinking in our relationship building and activation with top trade
  • Planning, reporting, tracking and evaluation of projects against pre-set KPIs and on base of a new system/tool

    • Collaboration

  • Strong and good cooperation with sales and all relevant departments
  • Cooperation with agencies (event, social media etc.)
  • Exchange with global / other European brand advocacy managers to learn and share

    • What You Bring to the Table

  • Previous experience within spirits business or hospitality industry
  • Strong knowledge in Spirits (history, brands, taste profile, production, legal)
  • High expertise in bar-related topics: cocktails, techniques, theory
  • Knows the German On-Trade channel & customers
  • Existing influencer network
  • Solid knowledge of IT applications (Google Suite)
  • High flexibility to travel (50%), incl. partially at the weekend / evening
  • Driver's License required
  • Fluent German speaking and writing; Very good English speaking and writing

    • Who We Are

    Premium quality since 1870

    For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. In the German market, Hamburg-based Brown-Forman Deutschland GmbH distributes and markets a selection of premium and super-premium spirits from the international portfolio. These include American Whiskeys Jack Daniel's Tennessee Whiskey, Woodford Reserve, and Old Forester; Scotch whiskys Benriach and The GlenDronach; as well as Slane Irish whiskey. Fords Gin, Gin Mare, tequilas el Jimador and Herradura, and Chambord liqueur round off the range. The family-controlled company, founded in 1870, is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies" 2022.

    In Germany, the company has around 175 employees and was again certified as a Great Place to Work in 2023/2024. Brown-Forman advocates for the responsible enjoyment of alcohol through global and local initiatives. Further information: brown-

    Nothing Better in the Market

    Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

    We offer our employees individual and structured onboarding, a family-like working environment and flexible working hours, as well as a range of attractive additional benefits in the area of professional and private life.

    At Brown-Forman Germany, you can expect:

  • An individual and structured on-boarding process
  • A familiar working atmosphere with motivated colleagues
  • Attractive additional benefits, e.g. family service, product allowance, JobRad, gym cooperation, company pension plan and, depending on the position, a company car for private use
  • The opportunity to get involved in one of our Employee Resource Groups for topics that go beyond the actual job and give you the chance to gain new perspectives

    • #LI-KF1

    #ginmare

    Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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