- Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
- Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
- Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
- Execution of a BU GTM strategy that creates demand and drives market share growth
- Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
- Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
- Delivery of content, incl. translation into systems & decks
- Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
- Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
- Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
- Manage and track the implementation of seasonal GTM plans towards markets and channels
- Category Creation & Marketing
- Finance
- Market Category team
- Market Finance
- Global Sales
- Market Account Sales
- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Fluent in English , an additional European language is an advantage
- Advanced analytical skills and attention to detail
- Can identify process areas to simplify for efficiency
- Strong presentation and communication skills
- Balanced, resilience and collaborative
- University degree or equivalent education required
- 5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
- Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus
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Market Development Manager
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Thermo Fisher Scientific Erlangen, Deutschland GanztagsThermo Fisher Scientific Inc. ist das weltweit führende Unternehmen im Dienste der Wissenschaft mit einem Jahresumsatz von rund 40 Milliarden US-Dollar. Unsere Mission ist es, unsere Kunden dabei zu unterstützen, die Welt gesünder, sauberer und sicherer zu machen. Wir unterstütze ...
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Consultant Future Strategy-to-Market
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Manager Market Intelligence
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adidas Herzogenaurach, DeutschlandArea: Global Sales · Department: Business Development & Head Office · Direct Reporting Line: Sr. Director Market Intelligence · Indirect Reporting Line: - · Subsidiary/country: Germany · Location: Herzogenaurach · GSMS Grade: M4 · Number of Personnel Managed: - · Cost Cente ...
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Manager Market Intelligence
Gefunden in: Talent DE C2 - vor 6 Tagen
Adidas Herzogenaurach, Deutschland GanztagsArea: Global Sales · Department : Business Development & Head Office · Direct Reporting Line: Sr. Director Market Intelligence · Indirect Reporting Line: - · Subsidiary/country: Germany · Location: Herzogenaurach · GSMS Grade: M4 · Number of Personnel Managed: - · Cost Cent ...
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Performance Marketing Manager
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ERGO Direkt Nuremberg, Deutschland GanztagsYour central role: · Drive the performance channels forward with your technical expertise Design & implementation of online sales strategies, channel development and campaigns for ERGO brands incl. ERGO Direkt - national & international, in cooperation with industry experts · S ...
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Digital Marketing & Communication Manager
Gefunden in: Talent DE 2A C2 - vor 3 Tagen
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Digital Marketing & Communication Manager
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Lead Intelligent Equipment Nuremberg, DeutschlandYour core tasks include: · Develop and implement comprehensive digital marketing campaigns to drive online presence, brand awareness, and lead generation. · Manage and optimize SEO strategies to improve organic search rankings and increase website traffic. · Create compelling an ...
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Sales Office Manager & Recruiter
vor 5 Tagen
Alex Staff Agency Geprüftes Unternehmen Nürnberg, Deutschland Ganztags €4.000 pro JahrSalary: up to 4000 EUR gross + commissions up to 2000 EUR · Experience: 2+ years · Work schedule: full-time · A company that specializes in renting stylish and furnished apartments worldwide in search of a Sales Office Manager & Recruiter. · The organization was founded in 1999 i ...
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Strategic Scientific Marketing and Claim Manager
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Siemens Healthineers AG Forchheim, Deutschland PermanentDo you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving health ...
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Manager Corporate Treasury
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Manager Fashion Key Accounts
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Manager Costing Footwear
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adidas Herzogenaurach, DeutschlandManager Costing Footwear - Originals (m/f/d) · Purpose & Overall Relevance for the Organization: · Driving force to implement Global Costing strategies by working with Development, Marketing, Design and Liason Office teams in order to maximize go-in margin at the category lev ...
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Manager General FP&A
Gefunden in: Jooble DE O C2 - vor 13 Stunden
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Senior Specialist Self Service Accounts
Gefunden in: Talent DE C2 - vor 3 Tagen
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Manager Key Accounts
Gefunden in: Talent DE C2 - vor 5 Stunden
adidas Herzogenaurach, DeutschlandManager Key Accounts (m/f/d) - Central / 11 TeamSports · Purpose & Overall Relevance for the Organization: · Supporting the Senior Manager Key Accounts in the planning and operational management of the business with the aim of achieving profitable and sustainable growth in mark ...
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Manager Corporate Controlling
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Senior Manager General FP&A
Gefunden in: Jooble DE O C2 - vor 12 Stunden
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Social Media Manager
Gefunden in: Talent DE C2 - vor 5 Stunden
adidas Herzogenaurach, DeutschlandSocial Media Manager (m/f/d) · Purpose: · Create, drive, and lead the global brand TikTok strategy, content & ongoing guidance for how we land brand campaigns, category activation and key sport/culture/reactive moments across TikTok (paid & organic). Focus on @adidas TikTok, em ...
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Senior Manager Risk Finance
Gefunden in: Jooble DE O C2 - vor 2 Tagen
Adidas Group Herzogenaurach, DeutschlandPurpose & Overall Relevance for the Organization:The Risk Finance & Transfer Department embraces its responsibility to protect adidas' profit and assets through efficient & innovative risk financing, transfer and mitigation for relevant exposure.All the while, collaborating with ...
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Manager Corporate Treasury
Gefunden in: Talent DE C2 - vor 1 Tag
Adidas Herzogenaurach, DeutschlandPurpose & Overall Relevance for the Organization: · As part of Finance, Corporate Treasury has around 35 employees. The purpose of Corporate Treasury is to manage the company's liquidity, solvency and financial market risks. This includes Financial Operations (whereby the Compan ...
Manager Go-to-Market - Herzogenaurach, Deutschland - Adidas
Beschreibung
In BU Football we support and promote Job Sharing (two employees to share one head count (= 1 FTE), max. 40h/week in total). If you would like to apply as a job sharing couple, please match yourself independently with you job sharing partner and reach out to Vivian Baerthlein to inform her about the job sharing application.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.
KEY RESPONSIBILITIES
GTM MERCH / SEGMENTATION
GTM PLANNING
GTM MARKET INTERACTION
KEY RELATIONSHIPS
KNOWLEDGE, SKILLS AND ABILITIES
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS