- Responsibility for the development of a brand communication strategy, with a dockable communicative and visual umbrella for marketing, HR, technologies, sustainability, didactic, bionic
- Ensuring and governance of the conception, development and global implementation of image campaigns with the aim of improving Festo's image, increasing awareness of the brand and strengthening the trust of the target groups in the brand
- Responsibility for touchpoint and channel-specific performance measurement of brand campaigns
- Development of attention-grabbing creative concepts and visual strategies for internal and external campaigns
- Determining the design elements of a campaign (photos, films, texts, drawings and graphics) and developing channel- and touchpoint-specific media
- Coordination of external service providers, e.g. external advertising agencies
- Disciplinary and technical management of the associated team
- Successfully completed studies in marketing, communication, media design or comparable qualification
- Several years of relevant professional experience in a comparable position, ideally in a highly innovative and dynamic environment, e.g. an agency
- Leadership experience and the ability to motivate and develop a team
- Experience in dealing with various communication channels and tools
- Business fluent in English and German
- Excellent understanding and feel for creating consistent visual creative concepts
- Strategic mindset and the ability to translate the company's vision and goals into concrete marketing and communication strategies
- Very strong communication, presentation and teamwork skills
- The good feeling working for a family-owned company with a safe and solid financial basis
- Freedom to explore, innovate and realise your own ideas
- Competitive compensation with attractive perks and other benefits
- Respect and appreciation for each other - regardless of gender, nationality, disability, age and identity
- Lifelong learning with great conditions for individual further development
- Flexible working models depending on the respective workplace for a good balance of work and private life
- Highly modern working environment, infrastructure and communication technologies
- Great family and health services for your well-being
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Head of Brand Communication - Esslingen, Deutschland - Festo
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