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    Digital Marketing Search Specialist - Cologne, Deutschland - Dyson

    Dyson
    Dyson Cologne, Deutschland

    vor 3 Wochen

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    Ganztags
    Beschreibung

    About us

    Dyson is a global technology company founded in 1993 with a unique philosophy - to solve problems that others ignore. The company is known for surprising new inventions that defy convention.

    From the world's first bagless vacuum cleaner, to air purifiers/fans without rotor blades, to our hair styling products that enable professional styling at home just like at the hairdresser: We continue to develop relentlessly - our products inspire every technology fan and make household and co. an experience

    Since 1998 Dyson can be found on the German market. Over 150 people are responsible for marketing and selling out all our Dyson products.

    Our culture is unique; The mindset is geared to constant change and Dyson's pace brings constant challenge. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don't, and having the self-belief to persevere where others give up.

    About the role

    As a Search Executive you will support the Search team on the day-to-day business as well as taking over long-term projects to optimize the Paid Search performance. Working alongside the German e-commerce team, category managers and our media agency you will be working on the one of the most important digital channels. This requires a variety of tasks from campaign analytics, creating appealing ads and optimizing campaign performance. You will become an expert of our Dyson products to ensure the right ads and messaging are shown. Therefore, you have a strong eye for detail and enjoy deep diving into various topics. Always focused on delivering our sales and efficiency targets, you will be strongly involved into the continuous optimization of the accounts. First experience with Google Ads, Google Merchant Center, shopping feeds and digital marketing campaigns is advantageous.

    Accountabilities

  • Support with Paid Search campaigns across Google and Bing
  • Continuous keyword and channel optimization based on performance
  • Building testing roadmaps to drive growth
  • Customer journey improvement based on Search Query Insights
  • Implementation of promotions in Shopping and Text Ads
  • Competitor insights: monitor competition and optimise ad copy accordingly
  • Working closely with channel specialists in media agency as well as internally with category and e-commerce teams
  • Drive the collaboration with webshop team for a combined SEA and SEO strategy

    • About you

  • Digital Marketing or general business degree
  • Native or fluent in German and English is a must
  • First experience in SEA on either the client or agency side would be preferred
  • Strong analytical mindset
  • Very Detail orientated working approach
  • Familiarity with main KPIs for Search campaigns
  • Understanding of various paid media platforms
  • Collaborative and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis

    • Benefits

  • Company bonus scheme or performance related bonus
  • Pension scheme
  • 30 days holiday
  • Subsidized sport activities
  • Jobrad (Bicycle leasing)
  • Discounted Dyson machines
  • Corporate Benefits
  • EAP (Employee Assistant Programme)
  • Agile working
  • Flexible working hours
  • Fare Subsidy for local public transport or on-site parking
  • Relaxed dress code

    • Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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