- Coordination of CRM x Eloqua roadmap and budget with Solutions team,
- Gathering of users' insights to improve existing systems / clients experience and manage the roadmap,
- Benchmarking of best practices, users' behavior and competitors' strategy,
- Creation of a Marketing team training plan,
- Creation and animation of an Eloqua community (best practices, shares of insights, bridges, etc.),
- Creation and coordination of Eloqua templates, campaigns and additional HTML if required,
- Day-to-day support to Marketing teams,
Prototyping of new experiences thank to wireframes creation on Figma - Follow up and evolution of the Kpis tracking,
- Management of the users' access and reconciliation with internal tools.
- Grande Ecole in Digital Marketing or university equivalent
Polyvalence, initiative spirit, autonomy, sense of service. - Mastery of Eloqua or at least, a Marketing Automation tool
Mastery of Figma. Mastery of the Adobe Suite is a plus. - Bilingual English and French. German is a plus
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Marketing Automation Manager - Saarbrücken, Deutschland - ODDO BHF
Beschreibung
Aufgaben
As part of the ODDO BHF Group's Central Marketing Department, you will join the Design Studio team in Saarbrücken, and more specifically the "Experience Design" team. Its mission is to improve the customer experience by focusing on empathy, benchmarking and prototyping phases to support the various business lines in their digital strategy objectives. An innovation laboratory in which Marketing Automation plays a growing role.
As Marketing Automation & UX Manager, your role is to support the growing use of Eloqua within the Group by being the Product Owner of this tool and therefore the central point of contact for all stakeholders (business lines, CRM, IT, external integrator etc.). As a member of the Design Studio, you are also in charge to support Design Experience projects, from project and workshop management to the delivery of the MVP (Minimum Viable Product).
To do so, your main tasks will be the following:
YOUR TEAM AND WORK environment
You will be part of a young and dynamic Franco-German team. Given the scope of the position, you will also frequently interact with people from different business lines (AM, PWM, Corporates & Markets), with different areas of expertise (Marketing, IT, Sales etc.).
This cross-functional job position will give you an insight into the Group's different business lines and all the facets of Digital Marketing in Finance.
SKILLS YOU WILL DEVELOP
Project management
User research (interviews, benchmarking, performance analysis, etc.)
Marketing Automation knowledge (B2B, B2C, B2B2C)
Deep-dive of the various Finance professions
Anforderungen
